BEFORE YOU NEED US.
We believe marketing is critical to operations, that when approached rigorously, becomes a cornerstone of profitability and growth.
When managed as assets, brands have the power to create new categories, motivate customers to act, and deliver heightened value to companies in the form of near-term revenue and long-term growth potential.
Impactful brand strategy consulting requires extensive experience, a strong business (vs. creative) orientation, and an ability to apply the right balance of rigor, pragmatism, and inspiration to solve complex business issues.
We are different from other marketing consulting firms. We are a small, focused team of seasoned brand experts who have helped a multitude of companies over decades grow through highly strategic brand engagements. Our pragmatic approach aligns our clients’ brands with their business goals while considering the organizational realities that pose challenges to all companies. We tailor every engagement to client-specific situations and infuse fresh perspectives to solve near-term problems and set a path to sustain long-term growth.
Everything is an event. Everything done well is an experience.
A client’s relationship with its communications firm is one of the most complex in the business environment and requires a substantial level of collaboration from both parties to make it effective and sustainable. Ensuring that clients and agencies maintain good working relationships is an important aspect of marketing success. Optimizing client agency relationships is a core component of marketing management consulting and includes a full range of analysis and management services.
We always work with the client’s best interest as the center. We are agency neutral, accept no fees from candidate firms and believe “pay for play” models compromise the integrity of agency search engagements.